Online dating is one of the most harshly discussed topics in the society today. To most people and the conventional society in general online dating is considered a taboo, this however is bound to change. Bumble BFF one of the famous female dating app is changing the general landscape of this industry by integrating their online dating app with a physical location where Bumble lovers or any individual can pop-up mingle and just enjoy the popular brand.

The first Bumble pop-up location will be opened up in New York City and will be known as the Hive. A sneak preview into the Hive shows the place decorated in the brands bright and unique colors. Additionally the space will have multiple rooms that will cater for both the brands main objective, dating and others for social networking.

Speaking about the brands new invention, Whitney Wolfe Bumble’s CEO and founder notes that basically the whole essence of the Hive was to demystify the societal perception. Additionally the brand was also seeking to formalize their community and make them proud to be associated with it. Finally, the Hive was also to help meet the needs of those who were not interested in dating but wanted to be part of the family.

To help meet the social and networking needs of their clients, Whitney Wolfe created a series of events that would include women entrepreneurship, relationships and much more. According to the plan, Whitney Wolfe would host a panel, Forbes will handle Mentorship and Mingle session whereas Drybar will host styling sessions. Ideally, this is meant to accommodate everybody into the system.

The Hive will be opened on weekdays Thursday – Friday 8am-2pm and 4pm-10pm. Weekends on Saturdays from 10am-2pm and 4pm-10pm and on Sunday from 10am-8pm. Located at a convenient location in Soho, 158 Mercer Street Bumble lovers will be able to access their loved merchandise as well as enjoy their favorite drink. Notably the proceeds from the Hive will go towards helping a charitable course.

About Whitney Wolfe

Whitney Wolfe is a famous American entrepreneur who has built her career by developing online dating app. She is the founder and CEO of Bumble and Tinder. Her exemplary leadership and entrepreneurial skills has seen her venture grow immensely acquiring more than 15 million registers users globally.

Miss Wolfe was raised in Utah, Salt Lake City. She underwent her undergraduate degree majoring in international studies. While in Southern Methodist University Whitney Wolfe developed an interest in business where she started selling bamboo tote bags.

Read more about Whitney Wolfe at http://blog.bumble.com/bumble-bff/